An App provides a more interactive and robust mobile user experience:-Allows you to send notifications directly to user phones which is 10 times more effective than email
-Ability to have local databases on mobile devices
-Enable users to take advantage of their built in camera
-Gives users better performance because the app runs within the device rather than from the web
-Help your business be found through the App Stores where tens of thousands of searches occur per day in your area
-Native apps offer better security because the binary code is compiled and more difficult to compromise
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